Crisis Media Management Coach

The art of communication is the language of leadership

When negative incidents happen in an educational institution or company, leaders have little or no time to prepare an appropriate and positive response before the media is on their doorstep.

Our Crisis Communications Management training is now essential for leadership in any profession due to the alarming growth of incidents which can strike without any warning and negatively affect the reputation of an educational institution or company, together with its leadership.

Unfortunately, when a crisis situation occurs most leaders look like a startled deer in headlights, finding themselves totally ill-prepared to face the media and handle the situation effectively.

When a crisis occurs, the TV and news media will immediately barrage you as a leader with a series of awkward and demanding questions, which could easily catch you off guard and present you and your organization in a negative light.

Once the TV and news media have ravaged you, not only will you have taken a severe public beating; you may even lose your job and your career as a result of simply failing to handle the media effectively.

Why take that chance when our Crisis Communications Management training will help prepare you as a leader to meet and professionally manage the TV and news media if a crisis or scandal were to hit your organization?


“The words a leader speaks are important, of course.  But how they’re delivered can make all the difference, especially in tough times.” –  John Baldoni


Leaders today face increasing pressures from the community, politicians, sponsors and partners, and are using video as a medium to create strong messages and enhance relationships and engagement.

Add to that the fact that organizations are faced increasingly with handling crisis or politically sensitive situations. Most leaders are wholly unprepared for effectively managing the media in a hostile world, leaving themselves and their organizations vulnerable to negative public perception.


Crisis Communications Management
for Leaders

We prepare leaders with the tools, knowledge and skills to:

  • prepare and deliver effective communications at all levels, in all situations
  • maintain your professional reputation, dignity and even your job, in the event of a crisis
  • look and sound better on stage and on video for all occasions—from simple community announcements to handling a crisis



Executive one on one

  • Optional add-ons:
    • 1-2 Additional Attendees
    • Executive Media Portal
    • Immersion experience with film crew and real-world media experience and coaching

Team of 4-6 people

  • Optional add-ons:
    • Executive Media Portal
    • Immersion experience with film crew and real-world media experience and coaching

Clients Speak Out

Just a few testimonials from clients who have worked with Brian Sterling-Vete

The principles of Brian Sterling-Vete’s Mental Martial Arts really do make it possible for a ‘David’ to really beat a ‘Goliath’, for individuals to be able to defeat the institutions, for executives to speed-launch their career and for smaller companies to defeat larger, more powerful organizations.

Peter Harris & Robert Beale

Journalists, Manchester Evening News & Daily Mail (UK)

The results generated by Brian Sterling-Vete’s Mental Martial Arts are truly extraordinary; they are so powerful that they were the crucial factor in achieving a new Guinness World Record at the European launch event for Eli Lilly’s Cymbalta medication!

Paul Andrew

CEO, CEO, Punchline Media and Events – Event Producers for Eli Lilly Pharmaceuticals

Brian is a person of extraordinary ability and personally delivered excellent, informative and indeed extraordinary seminars and events

Simon Earle

Chairman and CEO, Advantage Cellular

Brian Sterling-Vete is proud to work with JDL Horizons to provide their award-winning media platform to his clients

Brian Sterling-Vete is proud to work with JDL Horizons to provide Eduvision, award-winning media portal to his clients


MajorVision  is proud to work in association with JDL Horizons to provide their award-winning, secure media platform for our clients to use to manage and present their crucial communications to their organizations, the community and the media.

We offer an executive media portal for use by senior leadership teams to safely and effectively present their communications.

Eduvision also offers a full-function, unlimited channel offering with optional live streaming that can be used by schools and organizations to enhance learning and communications in their organizations.

Crisis Situation Management for Education Leaders is Available Now


Schedule Your Consultation Today